Curated over catalogue. Custom with a point of view. Edit to become iconic.
We work with natural diamonds, lab-grown diamonds, and gemstones, hand-selected and paired with intentional settings that feel current, wearable, and unmistakably now. Bold statement or quietly iconic. If it doesn't make a statement, it doesn't make the cut.
Formerly known as Not Your Mother's Jewellery, we've evolved. The name changed. The conviction didn't. We've always believed that the right piece of jewellery isn't just an accessory — it's an edit.
Welcome to Edit + Icon.
Founded by generational jeweller Mariam, Edit + Icon creates and curates jewellery pieces that belong to your moment.
Every decision — the setting, the metal, the proportion — is made with intention. We're not reviving the past or messing with a good thing. We're making it relevant.
This is jewellery that earns its place in tomorrow's heirloom rotation. Not because it’s old. Because it’s iconic.
Because it's that good.
The 4-1-1 on everything you need to know about the Edit & Icon process. Still have more questions? We think that’s the perfect sign you should book a consultation.
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Yes! Edit + Icon operates as an appointment-only one-on-one service.
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No! We create and curate custom jewellery without limits — necklaces, earrings, bracelets, rings, and anything else you can dream up.
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Yes. The most successful appointments, especially engagement ring appointments, are those when the client comes prepared with a good understanding of what they are looking for.
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6 week lead time is required for all projects. We recommend you book an initial consultation to get a more detailed timeline of completion for your design.
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We do both. Custom work built entirely around you, and a Ready to Wear collection that's anything but ordinary. Book a Styling Appointment to explore our Ready to Wear Collection.
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Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.
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Yes! This is exactly what our Re-Edit program is for. We go through your jewellery box, talk about what you love and what you’d love re-edited and together we can make a plan to reconstruct pieces to become iconicly you.
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Please see our full exchange and return policy here.